- About Us
- Why Choose Us
- Inbound Call Center
- Outbound Telemarketing
- Testimonials / Track Record
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The Pisa Group is a nationwide telemarketing company working exclusively in newspaper subscription sales and inbound customer service.
In 1989, The Pisa Group, Inc. was founded with seven part-time telemarketers and one newspaper account. Today our company serves more than 100 newspapers throughout the United States. In 2009, we expanded our newspaper telemarketing services to include inbound call centers offering inbound customer care for clients who have the desire to outsource to a domestic partner with a comprehensive understanding of the newspaper business.
Today, The Pisa Group is comprised of 7 full-time call centers. One of the call centers is an exclusive, state of the art inbound call center offering dedicated customer service support for incoming calls from customers and potential customers. The other call centers house our telemarketers, including a dedicated retention center, who can conduct outbound telemarketing services and marketing campaigns as well as provide customer service. Our corporate headquarters and our 6 call blended centers are located in St. Louis, Missouri. The inbound call center is located in Dallas, Texas.
At The Pisa Group, our management solutions are designed to accompany your readers through each phase of the customer lifecycle. From targeting and acquisition with services from our skilled telemarketers to growth and retention services performed by our inbound call center support, we can develop a plan to meet your goals. With our telecommunication services, technical support, fulfillment services, and highly trained and experienced staff of telemarketers and call center support representatives, you can reap the benefits of a closed-loop marketing strategy that reduces costs and maximizes your return on investment.
Our overall goal with the services offered from our telemarketers and inbound call centers is to help you to win new customers, nurture and retain those you already have, entice former customers back, and reduce the costs of your marketing and other services.
All of our the inbound call center staff and telemarketers working for The Pisa Group offer professionalism, advanced knowledge, and a high level of skills. Our telemarketers are trained in order to be effective at closing sales without being pushy or overbearing. At our call centers, inbound customer service representatives understand the common problems, concerns, and unique customer service needs for newspaper readers. Our telemarketers and inbound call center staff are thoroughly trained in effective newspaper sales and retention techniques.
Our management and upper level staff members each have many years of experience working in the telemarketing, customer service call center, or newspaper sales industries. They guide our company in offering effective service and superior results to each customer.
|John Pisa – President / CFO
|Michael Maggio – Executive Vice President
|Jeri Kirkbride – Vice President Administration
John Pisa is a native of New Jersey and has been involved in telemarketing sales for over 35 years. His baptism into newspaper sales started in May of 1976 working as a telemarketer for Levis Sales. John quickly rose through the ranks and in the fall of 1976, he was awarded his first management position in Cranford NJ representing the Elizabeth Daily Journal.
From 1976 to 1980, John oversaw a number of newspaper accounts in the tri-state area of New Jersey, Pennsylvania, and Delaware. In the fall of 1980, the company transferred John to St. Louis, Missouri to manage the call center for the St. Louis Post-Dispatch. In 1982, John was promoted to vice president and for the next 7 years oversaw operations and nationwide expansion as the number 2 man in the organization. He helped take the company from a small regional telemarketing company to the newspaper industry's largest outsourced provider of subscription sales. In 1989, John founded The Pisa Group. The company started with one newspaper account and 7 part time telemarketers. Today, The Pisa Group employs over 400 inbound call center representatives and telemarketers in 7 call centers, while representing over 100 newspapers nationwide.
Mike Maggio started with The Pisa Group in 1991 and has been a mainstay every since. Mike along with Jeri Kirkbride is part of the “One Two Punch” of The Pisa Group operations. After spending time on the phones as a telemarketer, Mike swiftly moved up to Call Center Manager and consistently out performed all other managers. As The Pisa Group expanded, it was determined that Mike’s best assets were in the areas of Call Center Operations. As Executive VP of Operations, Mike works with each newspaper account and call center manager individually on production goals, territory maintenance, and data management.
Jeri Kirkbride joined The Pisa Group family early in 1989 after spending time in the military and working in telemarketing. As in the case with everyone in the organization, Jeri started at the bottom as a telemarketer serving the St. Louis Sun and worked her way up the ladder doing verification, handling charge backs, shift supervising, and ultimately Call Center Manager. As the company grew, Jeri took on more of an administration role that has led her to her current position as Vice President. Jeri is fondly referred to as “The Mother Hen” of the Pisa Group, as she is the point person on all new accounts and administrator for Pisa Group employees.