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Telemarketing
Services
Cold
Calling Campaigns
We will implement a telemarketing program that is tailor made to
fit your needs. Each of our programs is designed to produce the
volume of starts that you need and the quality that you demand.
From the sales presentation to market demographics, the sales program
will reflect your market. We pay particular attention to designing
a sales presentation that emphasizes order retention.
We
are experienced in all types of incentive programs. In addition
to cold sequential dialing, we offer conversion programs, reselling
of stops and we can provide you with a myriad of reports that
will enable you to determine your market strategy. Our programs
are designed to be the “eyes and ears” for your market.
Target
Marketing
The Pisa Group has both the technology and the know how to design
and implement a target marketing approach.
We can help
you understand the dynamics of your market by “drilling down”
to the household and the individual level. We will devise a program
that will not only give you a detailed view of your market today,
but we’ll also provide you with list append, data linking, matching,
manipulation and warehousing.
By identifying
your most likely and least likely prospects, we can target specific
market segments which reduce acquisition costs and improve retention.
With our powerful
features, we can provide performance with database monitoring
tools that incorporate marketing concepts in a team approach for
both circulation and advertising executives.
Paid
In Advance Orders
The paid in advance and EZ pay order is the single most effective
way of eliminating churn in subscription sales.
Once a customer
submits payment via check or credit card, a precedent has been
set and renewals become automatic.
Most subscribers
already use check debiting and credit card payment methods for
other household expenses such as mortgage and car payments…..why
not newspaper subscriptions?
The
Pisa Group has prided itself on PIA close percentages as high
as 40% in some markets. Find out how your newspaper can benefit
from our PIA / Automatic pay programs.
In many cases,
our high PIA percentage is what distinguishes us from our competitors.
Inbound
Capabilities
Many newspapers are discovering the importance of coupling their
outbound telemarketing approach with an inbound call blended system.
The Pisa Group
has the ability to integrate and manage inbound campaigns either
separately or blended with outbound campaigns. Our system allows
our TSE’s to move automatically from outbound to inbound (or vice
versa).
While many
customers choose to run inbound and outbound campaigns using separate
staff and facilities, our call blended flexibility allows outbound
TSR’s to be available to handle overflow of inbound calls or to
be scheduled as inbound agents for special promotions.
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